Contact Us
Image of gorgeous woman 30s smiling and standing near big window in living room

Let’s have an honest conversation about something many of us think about but rarely discuss openly: the desire to enhance our appearance. Whether you’re scrolling through Instagram in Beverly Hills or catching your reflection in a Bakersfield coffee shop window, that little voice in your head might whisper, “What if I could change this one thing?”

Here’s the truth that needs to be said louder: wanting to feel your absolute best is completely normal, and taking steps to achieve that feeling is your choice to make.

Breaking Through the Guilt and Judgment

We live in a world full of contradictions when it comes to beauty. Social media celebrates “natural beauty” while simultaneously showcasing perfectly contoured faces and flawless skin. Friends might say “you look great as you are” while secretly considering their own cosmetic wishes.

This mixed messaging creates unnecessary guilt around aesthetic desires. Many people in Los Angeles and throughout California struggle with feeling shallow or vain for considering cosmetic procedures. But here’s what we need to understand: taking care of your appearance is taking care of yourself.

The decision to pursue cosmetic enhancement isn’t about conforming to unrealistic standards. It’s about alignment between how you feel inside and how you present to the world. When that alignment happens, confidence naturally follows.

The Psychology Behind Aesthetic Desires

Understanding why we want to look our best helps normalize these feelings. Humans are inherently visual creatures, and how we present ourselves affects both how others perceive us and how we perceive ourselves.

  • Self-Expression: Your appearance is one of your primary forms of self-expression. Just as you might choose specific clothing or hairstyles, cosmetic procedures can be another way to present your authentic self.
  • Confidence Building: When you feel good about how you look, it translates into confidence in other areas of life. This isn’t vanity; it’s practical psychology.
  • Life Transitions: Major life changes often prompt aesthetic considerations. Career changes, relationship milestones, or age-related shifts can all trigger desires for external changes that match internal transformations.
  • Correction vs. Enhancement: Sometimes we want to address features that have always bothered us, while other times we’re looking to enhance what we already love about ourselves.

Debunking Common Myths About Cosmetic Procedures

Misconceptions about cosmetic enhancement prevent many people from exploring options that might genuinely improve their quality of life.

  1. Myth: Cosmetic procedures always look obvious or unnatural. Reality: Modern techniques, when performed by skilled professionals like Dr. Kerendian, create subtle, natural-looking results that enhance your existing features.
  2. Myth: Only celebrities or wealthy people get cosmetic procedures. Reality: People from all walks of life choose cosmetic enhancement. With various procedure options and financing available, these treatments are more accessible than ever.
  3. Myth: Getting cosmetic work means you have low self-esteem. Reality: Many patients have healthy self-esteem and simply want to optimize their appearance. It’s similar to maintaining physical fitness or dressing well.
  4. Myth: Non-surgical treatments don’t produce real results. Reality: Today’s non-surgical options can create dramatic improvements with minimal downtime, making them perfect for busy lifestyles.

The Spectrum of Enhancement Options

One of the most empowering aspects of modern cosmetic medicine is the range of options available. You don’t have to choose between major surgery and doing nothing.

  • Minimally Invasive Treatments: Options like dermal fillers, Botox, and laser therapies provide noticeable improvements with little to no downtime
  • Surgical Precision: Procedures like rhinoplasty, blepharoplasty, and facelifts offer more dramatic, long-lasting transformations
  • Combination Approaches: Many patients achieve optimal results by combining surgical and non-surgical treatments
  • Gradual Enhancement: You can start with smaller procedures and gradually work toward your aesthetic goals
  • Maintenance Programs: Regular touch-ups and preventive treatments help maintain results over time

Real Stories from Real People

The patients who walk into cosmetic surgery offices in Beverly Hills and Bakersfield aren’t chasing perfection. They’re seeking improvement, confidence, and alignment between their inner and outer selves.

Consider Sarah, a 45-year-old teacher who felt her tired eyes didn’t reflect her energetic personality. After blepharoplasty, she didn’t look like a different person – she looked like the best version of herself.

Or think about Michael, a 35-year-old entrepreneur who had always been self-conscious about his nose. Rhinoplasty didn’t change his identity; it simply removed a source of distraction so he could focus on his goals.

These aren’t stories about vanity or insecurity. They’re stories about people taking control of their confidence and happiness.

Navigating the Decision-Making Process

Deciding whether cosmetic enhancement is right for you requires honest self-reflection and careful consideration.

  • Identify Your Motivations: Are you seeking to address a specific concern, enhance a feature you like, or boost your overall confidence? Clear motivations lead to better outcomes.
  • Research Your Options: Different concerns have different solutions. Understanding the range of available treatments helps you make informed decisions.
  • Consider Your Lifestyle: Some procedures require significant downtime, while others allow you to return to normal activities immediately. Choose options that fit your life.
  • Set Realistic Expectations: The best cosmetic procedures enhance your natural beauty rather than completely transforming your appearance.
  • Choose the Right Professional: Board-certified surgeons with extensive experience provide the safest, most effective treatments.

The Importance of Professional Expertise

Not all cosmetic procedures are created equal, and neither are all practitioners. The difference between excellent results and disappointing outcomes often comes down to the surgeon’s skill, experience, and artistic vision.

Dr. Kerendian’s board certification and extensive training ensure that patients receive the highest standard of care. His approach focuses on enhancing natural beauty rather than creating artificial-looking results.

Professional expertise also means understanding which procedures will achieve your goals most effectively. Sometimes the treatment you think you need isn’t the best option for your specific situation.

Building Confidence Through Choice

The most beautiful thing about cosmetic enhancement isn’t the physical results – it’s the confidence that comes from taking control of your appearance and your happiness.

When you make informed decisions about your aesthetic goals, you’re exercising autonomy over your body and your life. This empowerment extends beyond physical appearance into other areas of personal growth and self-determination.

Many patients report that their cosmetic procedures served as catalysts for positive changes in other life areas. When you feel good about how you look, you’re more likely to pursue career opportunities, social connections, and personal challenges.

The Beverly Hills and Bakersfield Difference

Practicing in both Beverly Hills and Bakersfield gives Dr. Kerendian unique insight into diverse patient needs and aesthetic preferences. Beverly Hills patients might seek subtle refinements for high-profile careers, while Bakersfield clients often want natural-looking improvements that enhance their everyday confidence.

This geographic diversity ensures that treatment approaches remain flexible and personalized. There’s no one-size-fits-all solution to cosmetic enhancement, and the best results come from understanding each patient’s unique goals and lifestyle.

Moving Forward with Confidence

If you’ve been considering cosmetic enhancement, remember that your feelings are valid and your choices are yours to make. Whether you’re interested in non-surgical treatments or more comprehensive surgical procedures, the key is finding a qualified professional who understands your goals and respects your vision.

The journey toward feeling your best doesn’t have to be complicated or intimidating. With the right guidance and realistic expectations, cosmetic enhancement can be a positive, empowering experience that helps you present your most confident self to the world.

Ready to Explore Your Options?

At Desired Beauty, Dr. Kerendian and his team understand that every aesthetic journey is personal and unique. Whether you’re in Beverly Hills or Bakersfield, we’re here to help you explore your options, understand your choices, and achieve results that make you feel amazing.

Your desire to look and feel your best isn’t something to hide or apologize for – it’s something to embrace and pursue with confidence. Contact Desired Beauty today to schedule a consultation and take the first step toward becoming your most radiant self.

Posted on behalf of Desired Beauty

Beverly Hills / Los Angeles (310) 274-4900
Bakersfield (661) 327-4400
Skip footer

Before & After

A surgeon in scrubs and a headlamp focuses intently on a procedure.

Why Choose
Dr. Farzin Kerendian?

With numerous accolades and board certifications, Dr. Kerendian’s reputation in the cosmetic and general surgery realm is unparalleled. His dedication to patient care, combined with his surgical precision, sets him apart in the world of beauty enhancement. Every procedure is tailored to the individual, ensuring outcomes that not only meet but often exceed expectations.

A surgeon in scrubs and a headlamp focuses intently on a procedure.

Patients Testimonials

Dr. Kerendian, Is an amazing surgeon! He is very patient with consultations, and is happy to answer all questions. Great bedside manner. I had recalled textured implants removed, along with the scar capsules. The new implants look amazing. Nurse Nury, is fantastic! She makes herself very available to patients, even after hours. I was referred by my niece. I am very happy with my results. I’m happy I made the right choice.
Lori S.
Dr. Kerendian was terrific. Knowledgeable, sensitive, informative. I immediately felt at ease in his hands, as well as felt confident with the expert medical care I received. Staff was great, too. Walked away, very impressed with the overall experience. HIGHLY recommend.
Rosalva M.
The Dr. Is an artist! Everyone that sees me is shocked. I feel beautiful again. And the two young ladies that work in the office are great, I was made to feel comfortable from the moment I called for my first appointment. I highly recommend.
Darlyne Q.

Desired Beauty

Farzin Kerendian, D.O, FACOS, FAACS

Beverly Hills / Los Angeles

2080 Century Park E # 607
Los Angeles CA 90067

(310) 274-4900

Mon - Fri: 9am - 5pm

Bakersfield

2020 21st Street
Bakersfield CA 93301

(661) 327-4400

Mon - Fri: 9am - 5pm